Sales Consultant /Sr. Sales Consultant(Pre Owned Car)-(Exp: 2.0 Yrs To 5.0+ Yrs)-(CTC: 3.0 LPA To 5.0 LPA) -Jaguar, LAND ROVER Showroom @Pimpri Chinchwad (Pune)
Posted: 12th May 2023
Client: Jaguar, LAND-ROVER Showroom @Pimpri Chinchwad (Pune)
Job Description:
Overall Job Purpose
Identifies and manages used car sales prospects, working with individual customers to understand their needs in order to
guide them towards the most appropriate product and agree the sale.
Key Responsibilities
Builds rapport and qualifies the customer’s requirements
• Demonstrates the JLR Customer First Behaviours in all dealings with customers
• Understands the JLR Approved Used Car offer and ensures all actions and activity support its objectives
• Asks questions and listens to build rapport and understand individual requirements
• Qualifies own understanding of the customer’s needs through discussion of alternative options, to build the closest
possible match between the product and customer’s needs
• Demonstrates the most suitable options to the customer, adapting own style according to the customer’s requirements
• Takes responsibility for booking test drives and encouraging customers to experience the product
• Builds a strong understanding of the customer’s needs to guide them towards the best choice
Agrees the details of the sale
• Ensures sales opportunities are maximised for the full range of JLR products and services, including warranties and
service plans
• Accurately appraises vehicles to purchase and sell, optimising the value for the Dealership
• Appraises and agrees the sale price in an open and friendly manner, ensuring that Sales Manager authorisation is
gained of necessary
• Introduces JLR finance options (via the Business Manager as appropriate) prior to agreeing the payment method with
the customer, working within JLR guidelines to ensure all payments are complete
• Completes required documentation accurately and registers all Sales with Administrative colleagues
Co-ordinates order and delivery
• Works with Sales colleagues to maintain accurate stock availability information
• Ensures pre-delivery inspections and agreed repairs/servicing are carried out prior to delivery
• Liaises with Administrative colleagues to ensure product availability fits with JLR standards, places the order, updates
customer records and schedules any complementary services/additional work to be completed on the vehicle
• Works with Administrative colleagues to confirm a delivery date and identify any changes to the original schedule
• Maintains contact with the customer to ensure they are kept fully informed throughout the sale and pre-delivery
process, notifying them of any changes and arranging a convenient handover
Develops relationships to win new business
• Develops effective long term relationships to deliver future business by getting to know customers
• Plans and organises own selling activity to secure new business (e.g. by telephoning sales prospects, previous/existing
customers and general enquiries)
• Generates customer referrals by planning and delivering effective prospecting activities, ensuring leads and enquiries
are followed up appropriately
• Completes agreed number of prospecting calls to meet and exceed agreed targets
• Participates in planning sales and marketing campaigns and promotions
• Shares information on new products, features and benefits and technologies with interested customers and colleagues
Manages the display of products and merchandise
• Ensures vehicles are presented professionally at all times
• Suggests and makes changes to new and used vehicle displays and ensures the sales environment is clean and tidy at
all times
Pre-Owned Sales Consultant/Evaluator Non-Technical Level 2 (Sales)
Works as a full member of the Dealership team
• Works with colleagues across the Dealership to deliver improvements and provide a seamless service to customers
• Works with colleagues across the Dealership to investigate and resolve customer complaints
• Adheres to legal, environmental and health and safety requirements ensuring the safety and security of people,
vehicles and property at all times, reporting any known faults or hazards
• Understands and follows relevant aspects of JLR operating guidelines
• Maintains a professional manner and high standards of personal presentation at all times.
• Follows operational processes flexibly and thoroughly
• Uses online dealer systems to report performance against targets
• Ensures own work area, vehicles and clothing are kept clean, tidy and in a safe condition in order to uphold JLR and
dealer standards
Key Success Criteria
• Pre-Owned/new vehicle sales volume and profitability targets
• Mix of models sold
• Pre-owned vehicle stock turn
• Achievement of finance targets
• Pre-owned car reconditioning costs
• Accessory and merchandise sales penetration
• Level of customer complaints
• Customer satisfaction targets (e.g. CLP, mystery shop, response times)
• Personal training and development targets