Sales Consultant /Sr. Sales Consultant(New Car)-(Exp: 2.0 Yrs To 5.0+ Yrs)-(CTC: 3.0 LPA To 5.0 LPA) -Jaguar, LAND ROVER Showroom @Kolhapur
Posted: 12th May 2023
Client: Jaguar, LAND-ROVER Showroom @Kolhapur
Job Description:
Overall Job Purpose:
Works with customers to understand their needs in order to guide them towards the most appropriate product and agree
sales. Identifies and manages prospects.
Key Responsibilities:
Builds rapport and customer relationships and qualifies the customer’s requirements
• Demonstrates the JLR Customer First Behaviours in all interactions with customers and colleagues
• Asks questions and listens to build rapport and understand individual requirements
• Qualifies own understanding of the customer’s needs through discussion of alternative options, to build the closest
possible match between the product and customer’s needs
• Demonstrates the most suitable options to the customer, adapting own style according to the customer’srequirements
• Takes responsibility for booking test drives and encouraging customers to experience the product
• Builds a strong understanding of the customer’s needs to guide them towards the best choice
Agrees the details of the sale
• Ensures sales opportunities are maximised for the full range of JLR services and products, including warranties and
service plans
• Accurately appraises vehicles to purchase and sell, optimising the value for the Dealership
• Appraises and agrees the sale price in an open and friendly manner, ensuring that Sales Manager authorisation is
discreetly gained as necessary
• Introduces JLR finance options (via the Business Manager as appropriate) prior to agreeing the payment method with
the customer, working within JLR guidelines to ensure all payments are complete
• Completes required documentation accurately and registers all Sales with Administrative colleagues
Co-ordinates order and delivery
• Works with Sales colleagues to maintain accurate stock availability information
• Ensures pre-delivery inspections and agreed repairs/servicing are carried out prior to delivery
• Liaises with Administrative colleagues to ensure product availability fits with JLR standards, places the order, updates
customer records and schedules any complementary services/additional work to be completed on thevehicle
• Works with Administrative colleagues to confirm a delivery date and identify any changes to the originalschedule
• Maintains contact with the customer to ensure they are kept fully informed throughout the sale and pre-delivery
process, notifying them of any changes and arranging a convenient handover
Develops relationships to win new business
• Develops effective long term relationships to deliver future business by getting to knowcustomers
• Plans and organises own selling activity to secure new business (e.g. by telephoning sales prospects, previous/existing
customers and general enquiries)
• Generates customer referrals by planning and delivering effective prospecting activities, ensuring leads and enquiries
are followed up appropriately
• Completes agreed number of prospecting calls to meet and exceed agreed targets
• Participates in planning sales and marketing campaigns and promotions
• Shares information on new products, features and benefits and technologies with interested customers and colleagues
• Communicates with clients via Email
Manages the display of products and merchandise
• Ensures vehicles are presented professionally at all times
• Suggests and makes changes to vehicle displays and ensures the sales environment is clean and tidy at alltimes
Works as a full member of the Dealership team
• Works with colleagues across the Dealership to deliver improvements and provide a seamless service tocustomers
Sales/Sr.Sales Consultant Non-Technical Level 2 (Sales)
Key Success Criteria
• Sales volume and profitability targets
• Test drives, Conversion ratios and levels of lost sales
• Accessory and merchandise sales
• Customer satisfaction targets (e.g. CLP, mystery shop)
• Process delivery and compliance (e.g. sales core process, customer queries dealt with in agreed timescales)
• Level of customer complaints
• Personal training and development targets
